Account-Based Marketing (ABM) has become increasingly prominent over the last few years and is often considered to be an effective approach to achieving business objectives. However, in order to maximize its utility, considering incorporating intent data into your ABM strategy can be very useful. Intent data can help provide insight based on customer actions, such…
Account Based Marketing (ABM) is an effective, data-driven approach for targeting and engaging prospects in a timely manner. You can improve the effectiveness of ABM by leveraging intent data, and here are suggestions on how you can do that: 1. Enhancing efficacy of ABM Campaigns: Enhancing the efficacy of ABM campaigns using insights from Intent…
Email marketing is an effective way for businesses to reach their target audience and increase their return on investment (ROI). However, it’s difficult to know which email marketing practices are the most successful. This blog will provide you with tips and tricks to boost ROI when used correctly. 1. Personalize your emails: Customizing each email…
Lückenlose Sicherheit für die fünf Phasen des IoT-Lebenszyklus Unternehmen, die das Internet der Dinge (Internet of Things, IoT) erfolgreich in ihre Geschäftsmodelle integrieren, profitieren von enormen Vorteilen für ihre internen Abläufe, ihre Mitarbeiter und ihre Kunden. Der Vormarsch des IoT stellt Netzwerk- und Sicherheitsteams jedoch auch vor neue Herausforderungen. Derzeitige Schutzsysteme am Netzwerkperimeter können dem…
