Lead generation is key to achieving scalable growth for any business. To effectively do this, there are a few essential steps. First, determine your target market and identify the challenges that potential customers face. From there, develop targeted messaging that resonates with potential customers and positions your brand as the solution to their challenges. Having…
The Great Resignation is underway. According to the Bureau of Labor Statistics, in April 2021 alone, nearly 4 million Americans left their jobs. It’s the most significant number since records began two decades ago, and 24% higher than pre-pandemic numbers. And it’s set to continue. After a year of lockdowns, accounting and finance professionals are…
Like many other organizations around the world, Workplace transitioned its global workforce to working from home at the onset of the COVID-19 pandemic. As the pandemic curve declines, we’re excited to begin transitioning our employees back into the office and rebuilding our vibrant in-person culture. Your organization is likely also developing a return-to-office plan or…
When the pandemic hit, connecting frontline workers to HQ became top of mind for organizations. Our research shows that while the pandemic accelerated better engagement between frontline teams, frontline managers are still struggling to be heard by their HQ peers. For these managers, texting and calling on personal devices, along with WhatsApp, were the most…
