![Enhancing ABM Utility with Intent Data for Driving Sales Growth](https://hr-informer.com/wp-content/uploads/2023/08/Intent-Data-ABM.png)
Enhancing ABM Utility with Intent Data for Driving Sales Growth
Account-Based Marketing (ABM) has become increasingly prominent over the last few years and is often considered to be an effective approach to achieving business objectives. However, in order to maximize its utility, considering incorporating intent data into your ABM strategy can be very useful. Intent data can help provide insight based on customer actions, such…