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Account-Based Marketing (ABM) has become increasingly prominent over the last few years and is often considered to be an effective approach to achieving business objectives. However, in order to maximize its utility, considering incorporating intent data into your ABM strategy can be very useful. Intent data can help provide insight based on customer actions, such…
Remaining relevant in any field is the essential aspect for all businesses in the B2B domain. Digitization, technology, Big Data, Data Analysis, and automation can help businesses to stay relevant and avail a competitive edge in the B2B market. With the use of advanced techniques, B2B marketers can expand their outreach and boost their lead…
