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Using Proven Methods to Maximize Lead Generation and Lead Conversion

Lead generation is key to achieving scalable growth for any business. To effectively do this, there are a few essential steps. First, determine your target market and identify the challenges that potential customers face. From there, develop targeted messaging that resonates with potential customers and positions your brand as the solution to their challenges. Having…

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Steering Finance Through The Great Resignation: Winning The New War For Retaining & Attracting Talent

The Great Resignation is underway. According to the Bureau of Labor Statistics, in April 2021 alone, nearly 4 million Americans left their jobs. It’s the most significant number since records began two decades ago, and 24% higher than pre-pandemic numbers. And it’s set to continue. After a year of lockdowns, accounting and finance professionals are…

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